Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a CRM/Email Marketing Manager to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

Purpose/Impact: (Duties & Essential Functions)

• Build strategy and drive execution of nurture, engagement and retention programs across multiple channels; primarily email, sms, and club/studio operating systems
• Craft automated workflows from scratch around various segments and business goals
• Use of CRM/ESPs tools (ie- Iterable, BrandBot/Xplor, Zenoti, Mailchimp) to support requirements for advanced nurture programs that accelerate revenue opportunities through the sales and marketing funnels
• Manage all email list generation activities and oversee the health of each list and integration points
• Manage campaign calendar and align CRM messaging with seasonal, promotional, and brand marketing initiative
• Supports weekly and monthly CRM performance reporting, own CRM channel performance metrics (e.g., open rates, CTRs, conversion, retention) and proactively optimize campaigns based on results.
• Self-learner who takes pride in being up-to-date with the latest trends and best practices in digital marketing, marketing automation and measurement
• Educate and support franchisees with best practices to improve brand awareness, lead generation, and member retention
• May lead or mentor CRM team members and manage agency/vendor partnerships for campaign support.

Strengths & Background:

• Bachelor's degree in business, marketing, communications or similar
• 7+ years of digital marketing experience
• Strong understanding of customer lifecycle marketing, segmentation & testing strategies
• Past experience must include practical, hands-on experience in an ESP, CRM or marketing/sales automation tools
• Demonstrates knowledge of CAN-SPAM, CASL and GDPR and email best practices
• Familiarity with an inbox placement solution, e.g., Litmus, to improve email deliverability and increase email marketing ROI
• Technical knowledge – deep technical knowledge of marketing operations, marketing automation, data flows/architecture and campaign execution
• Strong communication and presentation skills
• Detail-oriented with a sense of humor
• Proactive problem-solving skills
• Ability to manage multiple tasks and complex deadlines in a fast-paced environment
• Flexible team player with the ability to work in a cross-department environment

Preferred Strengths and Background

• Experience with a variety of Email Service Providers (ex- Iterable, BrandBot/Xplor, Zenoti, MailChimp)
• Basic knowledge of HTML
• Technical aptitude with ability to learn new tools quickly
• Familiarity with email and web analytics/reporting tools

Soft Skills

• Flexible and adaptable, comfortable with ambiguity and change
• Experience taking traditional marketing pieces and digitizing them
• Thrives in a deadline-driven environment, managing multiple tasks
• Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction as well as on-time delivery of projects email campaigns
• Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills
• Able to work independently with minimal supervision; results driven
• Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities

Salary Range: $110k - $120k

What’s in it for you:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• Paid Parental Leave
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more